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How to Blog More Efficiently

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How to Blog More Efficiently

Blogging is incredibly rewarding, but it’s also very time-consuming. Learning how to blog more efficiently is therefore paramount.

You need to research the topic (then the associated keywords), draft the post, make edits, create media assets, proof the article, and then, finally, publish it. Of course, then you then need to promote your hard work!

But let’s face it – most of us have busy lives; studying, working, exercising, parenting, and sometimes all four! Oh, and at some point you need to sleep.

So, here are several tips I’ve learned over the years to save time and ultimately helping me make time for blogging.

Add your own in the comments too 👇

Why Can't I hold all this free time
That moment when you're struggling to hold all your free time

Tips to Help Blog More Efficiently

Learn to Draft Articles on your Phone

Google Docs is your best friend here.

It’s free, possesses more or less the same features as Microsoft Word, and is PERFECT for on-the-go word processing.

So, if I’m waiting for the kettle to boil or waiting for the bus, I simply fire up Google Docs on my mobile and plot out an article outline in bullet-point form.

Then, when I get to a desk where I can write up the full blog post, I’ve already got an outline to work with. 

Here’s an example of one I’m currently writing!

How to Blog More Efficiently with Google Docs
How to Blog More Efficiently with Google Docs

It’s a really powerful way to write more efficiently. (Sometimes, I’ll even write up the full thing on my phone!)

Set Realistic Goals

Ask yourself the following question: ‘How often do I want to post?’

Then ask another (this one is even more important): ‘How often can I realistically post?’

Having this perspective, both of time limitations, and your potential capacity, is a great way to set your own internal expectations.

If you want to post once a week, but keep getting to the end of the week without having finished an article, it’s easy to become demoralised. This will make you disillusioned with your work and more likely to quit.

On the other hand, setting a realistic expectation of one post every 2 weeks, or even one post a month allows you to liberate yourself from unrealistic expectations.

Keep a Bank of Blog Ideas

Back to my old friend, Google Docs (or, if you’re feeling extra technical, then Sheets – the Google equivalent of Excel).

Every now and again, you’ll have a shit-hot idea that you forget to write down and it passes beyond memory.

But why do that when you can simply keep a file of ideas?

Even filter it by theme or content type. So, when you’re motivated or have time, you can simply pick one and get going.

Don't Compare Yourself to Other Bloggers

In the words of Baz Luhrmann, “If you succeed in doing this, tell me how.”

But in all seriousness, being a blogger means you’re usually reading loads of other blogs. And sometimes other bloggers publish more than you, even multiple times a week!

Don’t let this dispirit you – everyone goes at their own pace, depending on free time.

Currently, I aim to publish once a month. Sometimes I hit that, sometimes I don’t. This doesn’t always keep me current in the blogging game, but I’m always updating older content to keep it fresh and relevant to readers.

As a result, my articles do pretty well on Google because they’re well researched, well written, and optimised for search engines.

Just enjoy the process!

Download the Canva App

I’m sure many of you will already be aware of Canva, but if you’re not, then you must check out Canva.com.

It’s a free template-driven, drag-and-drop design tool that you can use to create a range of media assets. An absolute essential for bloggers.

Canva Mobile App

The desktop and browser versions are awesome, but did you know that Canva has an app? 

It’s actually surprisingly intuitive and allows you to create images and videos on the go.

Once you’ve got a few templates up and running, you can typically make your assets on your phone or tablet.

So, simply create your blog post’s visual assets on your phone and, if necessary, perfect it when you next get to a laptop.

This saves a bunch of design time because, as with creating outlines in Docs, you’re doing the grunt work before sitting down and writing or designing!

Stop Doom Scrolling on Social Media

It’s so easy to convince yourself that you don’t have time to blog, but then dedicate a couple of hours a day to mindlessly scrolling on social media.

If you find yourself doing this, stop.

Either draft and schedule a couple of social posts, or grab a notepad (or, even better, your trusty Google Docs)  and start drafting your next article.

As an aside, I’ve been using the minimalist app on Android to curb distractions.

Freshen up Old Articles

Let’s face it – writing new content takes time.

However, updating old content is a nice quick win and can see massive gains in terms of organic traffic.

I recently did this with my blog’s most popular article, Top Book Bloggers to Follow in 2023.

At the end of 2022, I reviewed the content to make sure that all the book bloggers included were still active. I also added some new entries, including some Bookstagram and BookTok content creators, and updated the title and meta descriptions from 2022 to 2023.

The results were extraordinary.

Blue line = Clicks / Purple Line = Impressions

Since then, it absolutely exploded on organic search (for context, this means that people have found a Tales from Absurdia article via Google).

This is because Google serves its users with relevant, up-to-date content.

So, if you’ve written an article with a date attached to the title, then update it. Don’t simply change the date though – create some additional content and make it a stronger blog post.

Promote Existing Content

Most articles are dead on arrival because bloggers fail to promote their work.

So, if you’ve written an awesome blog then promote it!

This can range from posting on social media, WhatApping it to a friend, or even emailing it to contacts you know will be interested in it.

Better yet, set up an email marketing list in a tool like MailChimp and email your followers.

But get inventive about your promotion – don’t just simply spam the URL all over social. Creating fun, engaging graphics on Canva that appeal to your readers is a good strategy too.

You can also seek out similar articles on the topic and leave a comment saying how much you enjoyed their post. It’s then a nice opportunity to share a link to your post to start a discussion.

Ready to Blog More Efficiently?

Let’s face it – most of us have busy lives. We’re either studying, working, working out, parenting, or sometimes all four!

But whilst blogging can be incredibly time-consuming, there are always ways to plan, write, and publish more efficiently. 

Give these tips a go and let me know how you get on in the comments 👇

(p.s. if you’ve found this article useful, please consider sharing it. It helps the blog immensely!)

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